Social media involves people. It provokes interaction around diverse cultures across the globe. The power of social media marketing is one of the most revered advertising tools of this era.
Nowadays almost everyone has at least one or two social media accounts. It is such a vital tool since it offers numerous personal as well as business opportunities. Millions of people across the globe interact and share their lives on most social interactive platforms. Social media is about people, giving and receiving information simultaneously. An active social media ad campaign stimulates users to inspire, engage, and increase brand awareness across multiple platforms. Creativity is king when it comes to social media marketing ideas for small businesses.
There are no limits to creativity here; users spark interest within minutes if they fall in love with your marketing idea. If you need a little inspiration with your social media marketing ideas, we have compiled some original tips to help you launch the best social media as campaigns for visibility and the subsequent growth of your brand. Incorporate these ten smart ideas to design unique social media marketing ideas for small business ad campaigns to attract more users and convert them into regular clients for your business.
1. Social Media Marketing for Societal Awareness
To yield the best engagement with your social media drive, focus on creating a marketing strategy that promotes a collective cause. Social ad campaigns enable users to engage with your brand by running contests or asking the public to participate in charitable events such as the breast cancer awareness in October or skipping black Friday to be with family, for example.
Create your brand ad campaign by allowing customers to participate in noble causes as a show of solidarity to those in need. The more original and enjoyable the experience is, the more likely your customers are to share your social media marketing ideas across different social networks.
2. Content Marketing
Initiating a seasonal marketing fun content promotion does wonders for your small business on social media. It provides ready-made content and offers fantastic brand exposure as well as user engagement across various social platforms.
When you boost your brand on social media, followers automatically participate in the promotion either on (Twitter, Instagram or Facebook) using your brand captioned #hashtag, it repeatedly influences on enhanced engagement. Boosting your ad campaigns gains you new followers building your brand loyalty far better than any other method of attracting an audience with your brand.
3. Discounts and Irresistible Sales Offers
Consider giving discounts on some of the products you sell at discounted rates just before the end of a season. Discounts help businesses get rid of old stock in preparation for the arrival of a fresh inventory. Launching a social media marketing campaign using seasonal discount offers attracts immeasurable users and buyers alike. Giving discounts on specific products increases user engagement that leads to increased sales.
4. Social Media Marketing Using Video Ads
Motion picture presents the most shared content on social media. The best video ads often go viral within hours of uploading across social networks. To make a video ad go viral, make it fun, informative and punchy. Include catchy buy lines that your audience may find exciting to share with their followers.
5. Tantalizing Social Media Engagement Gifts and Goodies
To invoke new enthusiasm in your social media followers, start a contest where you offer a giveaway contest as part of your marketing strategy. It will charge your followers and boost engagement them up and will boost participation.
6. Create Emotional and Compelling Social Media Marketing Ads
Emotional videos or touchy photos get shared more than any other content on social media. You can create a branded picture or compelling videos involving your city, or the people around your location to make them resonate with your products. Popular videos on love or describing an emotional journey capture people’s hearts more than anything else. Coca-Cola has always invoked the need to drink one of their products by creating captivating family moments or a lovely couple enjoying a cold coke.
7. Social Media Marketing Showing Responsibility and Generosity
Occasionally, do away with sales promotions and show goodwill with your social media branded accounts. Make your audience feel that you care about their welfare and not just about sales/call to action all the time. Use your social platforms to raise awareness on social functions that do not involve consumerism. Corporate social responsibility has always impacted the society with brands that support good causes such as promoting a green environment by selling organic items or demonstrating how your products will save energy etc. Create social media marketing ideas focused on energy saving tips, recycling and giving back to the society.
8. Irresistible offers on Social Media
Christmas is just around the corner and stores will soon start painting their stores bright red in preparation for Christmas mega sales boosted with many offers. If you’re a small business entrepreneur, seize the moment by creating attractive sales offers on your products on social media. This gesture increases followers and encourages direct engagement with potential clients seeking some of your attractive products offer o social media. It’s an inexpensive and a beneficial way to boost your end year sales.
9. Create a Marketing Campaign for Special or Customized Holidays
Social media is a great place to advertise holiday destinations using pictures. You can create unique Occasion holiday packages for newlyweds, for example, or beautiful family trips across coveted tour sites across the globe. You can also use the holiday season to your advantage by sending out lovely branded holiday cards attached to a gift voucher and ask the first 20-50 people to comment on your medial social pages to collect their gift cards from your office.
10. Captivating Demo Videos on Social Media
Have you seen the how-to-do-it videos on YouTube and Instagram social pages? Brands have taken up talking pictures to create demo videos as a form of advertising. Don’t be left out on this lucrative idea to boost your business. Video sharing happens within minutes of posting if the content resonates well with its audience. Video-based marketing campaigns receive many likes and shares across social networks. Develop informative or creative videos that your audience will be compelled to share if they find it interesting.
Social media marketing is critical in any brand’s digital sales promotion. By incorporating some, or all of these fantastic social media campaigns, you will increase your brand awareness within a short time and also improve your sales prospects exponentially.