7 Digital Marketing And Social Media Trends You Can’t Ignore

With the introduction of new trends and technologies, the social media and digital marketing landscapes are always changing. In order to be competitive, brands must keep up with these advancements and figure out how to best utilize them. If marketers want to reach current audiences and get results, they simply can't afford to ignore some of the trends that have evolved in recent years.

The most significant social media and digital marketing developments that will influence marketing trends in today’s date and beyond will be discussed in this article. Knowing these trends can assist brands in fine-tuning their strategy to make sure they are using the newest social commerce trends and resources to draw in their target audiences in the digital sphere. 

1. Live Video / Streaming

Live video streaming is a hot digital marketing and social media trend. Brands can easily stream real-time video on Facebook Live and Instagram Live.

It is preferred because it feels more genuine than pre-recorded. Livestreams give viewers a behind-the-scenes glimpse at a brand. Watching an event evolve in real time is exciting and novel.

Facebook reported 6X higher engagements with Live videos. Live video can be used for product debuts, Q&As, how-to instructions, streaming events, and more to increase engagement. Also, live video is transient, so viewers know they must watch immediately away or miss out. Unlike prerecorded footage, this increases the urgency and anxiety of missing out.

That is the reason live streaming is essential for social media marketing success. It will become increasingly popular as more platforms support it.

2. Chatbots are on the Rise for Customer Service and Engagement

Natural language processing is currently used by chatbots to comprehend consumer inquiries and deliver pertinent responses instantly. This has allowed businesses to provide customer service around-the-clock at a fraction of the price of hiring human workers.

Among the main advantages of chatbots for customer support are:

• Delivering prompt answers to frequently asked consumer questions
• Reducing wait times by responding to basic inquiries
• Enabling human beings to tackle more complicated problems
• utilizing a variety of languages to cater to international clients
• Reducing assistance during periods of increased query volume

Additionally, chatbots are being utilized in more creative ways to interact with potential clients. Among the instances are:

• Tailored dialogue marketing initiatives to develop leads
• Quiz bots that are entertaining and educational
• Contextualized interaction through integration with Internet of Things (IoT) devices
• Assistant chatbots that help users with chores or transactions

Expect chatbots to handle a growing proportion of client contacts as technology advances. Businesses that use chatbots to their full potential will be able to offer cheaper, faster, and better service.

3. Personalization

Data is used to personalize digital marketing experiences for each user. With so much data, marketers can understand client preferences, behaviors, and desires. They use this data to personalize content, product suggestions, email marketing, and more.

Netflix and Amazon recommend movies, TV series, and merchandise based on your viewing and buying history. Brands can also personalize websites in real time based on location, browsing history, and other characteristics to show visitors the best content and offers.

Marketing that's tailored to each person works better. Personalized emails get six times greater response rates than generic ads. Individualization shows customers that brands care for them, which boosts trust and satisfaction.

As touchpoint data grows, marketers can refine customization to create hyper-customized experiences. Segmentation, predictive analytics, and machine learning will help marketers reach the appropriate audience at the right time.

4. Influencer Marketing

Linqia found that 86% of marketers believe influencer marketing works. Influencer material seems more genuine and trustworthy to followers.

Brands should partner with influencers who naturally fit their target audience and ideals. Do your research on possible influencer partners to ensure they have a loyal audience and high-quality material.

Working with influencers, recommended practices include:

• Giving the influencer creative power to customize the collaboration
• Paying influencers fairly
• Giving influencers the products, knowledge, and assets they need to promote your company
• Define collaboration goals, deliverables, and measurements upfront.
• Beyond likes and shares, measuring influencer campaign results

5. Augmented Reality – Adding to real life

AR apps from many stores now let customers see how clothes, makeup, glasses, and other items will look on them before they buy them. This cuts down on returns and makes shopping more personalized. A lot of stores, like Sephora, IKEA, and Warby Parker, use AR try-on technology.

AR lets shoppers see 360-degree views of items, so they can look at them more closely and see features that photos don't show. One company that uses AR is Wayfair, which lets buyers see how furniture will look in their own rooms.

3D brand experiences AR is being used in stores to make companies come to life. In Charlotte Tilbury's makeup shops, for example, there are "magic mirrors" with AR that let you do virtual makeovers.

As more brands recognize AR's ability to engage customers and drive sales, its applications in shopping experiences will grow.

6. Voice Search

People don't just use a few buzzwords when they search by voice; they often use long-tail terms. This means you should think about how real people would ask questions and use those words in your writing. Someone might not just look for "San Francisco restaurants," but instead say, "Alexa, what are the best restaurants in San Francisco?"

In the same way, voice search likes short answers over long blocks of text. Make sure you use structured data markup, such as the FAQ style, and that important details, such as addresses, phone numbers, and opening hours, are easy to find.

7. Video Advertising

By 2022, video has become more than 82% of all internet traffic from people, so brands need to use video in their marketing.

It is important to make videos that are interesting and relevant to your viewers. Brands can connect with customers in a fun and engaging way through videos.

This approach of using videos for ads and marketing is an engaging, eye-catching way for brands to connect with their target customers. For customer engagement and company growth, one important digital marketing trend is to make creative, high-quality videos that are specific to your audience.

FAQs – Get More Answers Here

What are the latest social media trends I should be aware of?

Keeping an eye on social media trends is crucial for staying relevant in digital marketing. Platforms like TikTok and Clubhouse are currently trending social media platforms, while features like live streaming and short-form video content remain social trends to watch.

How can I stay updated on social media trends?

Utilizing a social media trend tracker tool can help me monitor emerging trends and changes in user behavior across various platforms. This allows me to adapt my marketing strategies accordingly.

What are some noteworthy social commerce trends?

Embracing social commerce trends such as shoppable posts and influencer collaborations can enhance my brand's online presence and drive sales directly through social media platforms.

Why is it important to pay attention to social media trends?

Understanding social trends allows me to anticipate shifts in consumer behavior, engage with my audience more effectively, and capitalize on emerging opportunities in the digital marketing landscape.

How do I incorporate trending social media platforms into my marketing strategy?

By analyzing the demographics and preferences of my target audience, I can determine which trending social media platforms are most relevant to my brand and develop tailored content strategies for each platform.

What role do emerging technologies play in shaping social media trends?

Keeping abreast of advancements in technologies like augmented reality (AR) and virtual reality (VR) enables me to explore innovative ways to engage with my audience and stay ahead of the curve in terms of social media trends.