How To Use Pinterest For Business Growth


Why should your business be on Pinterest? It has more active users than Twitter, and a lot more of those users have purchase intent! Pinterest is a great place to
Defining Your Target Audience On Social Media


When you cast a net into the waters of Social Media, it’s best to try and get the biggest audience possible, right? Not necessarily. Defining your target audience can actually bring
Developing Brand Identity Through Digital Storytelling


Social Media isn’t what it used to be, and developing your brand identity can be a challenge in an oversaturated market. Your audience has become wise to clickbait and will
Improve Your Customer Service Using Social Media


You might not think that social media interactions would have a big impact on your business, but that is simply not true. Social media can really have the power to make or
Facebook Messenger Marketing Tips


If Facebook Messenger is an important part of your marketing strategy, but you haven’t been achieving the kind of results you’d hoped for, it may simply be a question of
Writing Effective Facebook-Sponsored Posts


If your Facebook advertising has not been producing the results you would like to see, you may want to consider using text-based sponsored posts. These are long-form posts which are
Metrics for Analyzing Social Media Marketing


Making use of metrics to analyze the success of your social media marketing is an essential component of your overall strategy, or at least it should be. If you are
Recruiting Paid Social Influencers


In order to run effective social influencer marketing campaigns, you first have to establish relationships with social influencers who can truly help your business. This isn’t always as easy as