Facebook’s Guide to Reaching Users at Important Times
Facebook has issued a report entitled ‘Moments That Bring People Closer Together,’ and in this report the authors claim that people are connecting and interacting in the modern era in
More on Facebook’s Enhanced News Feed Algorithm
In May of this year, Facebook announced a News Feed algorithm update which emphasized the reduction of clickbait reach as well as the ability to boost content from those people
Facebook Messenger Marketing Tips
If Facebook Messenger is an important part of your marketing strategy, but you haven’t been achieving the kind of results you’d hoped for, it may simply be a question of
Writing Effective Facebook-Sponsored Posts
If your Facebook advertising has not been producing the results you would like to see, you may want to consider using text-based sponsored posts. These are long-form posts which are
The Best Techniques for Facebook Ads
When used properly, Facebook Ads can produce some very good results, in terms of generating leads, clicks, and conversions. If you haven’t been seeing the results you would like to have, it
New Facebook Guide for Digital Marketing Test Processes
The best way to achieve truly effective results from your social media marketing is to conduct extensive testing, which will serve as a guideline for the kinds of campaigns that you
How Effective is Interest Tagging on Facebook?
With the release of Facebook’s new Preferred Audience Optimization, the social media giant is declaring that these new interest tags will increase click-through rates (CTR) and that they will not
Facebook’s Premium Video Advertising Option
When Facebook launched its Watch platform to compete with traditional television, the social media giant was hoping that the platform would become a legitimate rival for mainstream TV. While that
