How to Update Your Facebook Ad Copy and Improve Conversions


Anyone who makes an investment in Facebook Ads, will want to get the best return on that investment by achieving the maximum number of conversions. In order to do that,
Facebook’s Guide to Reaching Users at Important Times


Facebook has issued a report entitled ‘Moments That Bring People Closer Together,’ and in this report the authors claim that people are connecting and interacting in the modern era in
Tips for Creating Effective Facebook Ads for Stories and Feeds
By now, just about everyone knows how effective Facebook advertising can be. The social media network generated close to $27 billion in ad revenue in 2016, and that number will almost certainly
More on Facebook’s Enhanced News Feed Algorithm


In May of this year, Facebook announced a News Feed algorithm update which emphasized the reduction of clickbait reach as well as the ability to boost content from those people
How to Lower Your Facebook Ad Costs


While many companies appreciate the results they get from using Facebook Ads, they are less happy with the charges assessed for that kind of advertising. There are two primary choices
Why Paid Advertising on Social Media is So Important


If your business has yet to take social media advertising seriously, you may be convinced by some of the following statistics, which point up its dominance in our online world of today.
How to use Facebook Live for Marketing Small Businesses


When you’re involved with marketing your small business, you always want to take advantage of those tools which are most effective, and which reach the biggest audience. These days, one
Make More Money By Optimizing Your Company’s Facebook Ads


Social media was once considered the final frontier when it comes to advertising. Millennials had embraced sites like Facebook and Twitter, and they were rapidly growing in popularity, but marketers