How to Update Your Facebook Ad Copy and Improve Conversions


Anyone who makes an investment in Facebook Ads, will want to get the best return on that investment by achieving the maximum number of conversions. In order to do that,
Facebook’s Guide to Reaching Users at Important Times


Facebook has issued a report entitled ‘Moments That Bring People Closer Together,’ and in this report the authors claim that people are connecting and interacting in the modern era in
Tips for Creating Effective Facebook Ads for Stories and Feeds
By now, just about everyone knows how effective Facebook advertising can be. The social media network generated close to $27 billion in ad revenue in 2016, and that number will almost certainly
More on Facebook’s Enhanced News Feed Algorithm


In May of this year, Facebook announced a News Feed algorithm update which emphasized the reduction of clickbait reach as well as the ability to boost content from those people
How to Lower Your Facebook Ad Costs


While many companies appreciate the results they get from using Facebook Ads, they are less happy with the charges assessed for that kind of advertising. There are two primary choices
Facebook Messenger Marketing Tips


If Facebook Messenger is an important part of your marketing strategy, but you haven’t been achieving the kind of results you’d hoped for, it may simply be a question of
Writing Effective Facebook-Sponsored Posts


If your Facebook advertising has not been producing the results you would like to see, you may want to consider using text-based sponsored posts. These are long-form posts which are
The Best Techniques for Facebook Ads


When used properly, Facebook Ads can produce some very good results, in terms of generating leads, clicks, and conversions. If you haven’t been seeing the results you would like to have, it