Video Marketing: How to Turn Prospects into Customers


Turning prospects into customers is an age-old problem that businessmen have had pretty much since the beginning of commerce. One of the most effective ways of bringing this about is
Updates to Facebook Ad Sizes for 2020


It can be a daunting task to stay abreast of all the Facebook Ad size changes, especially since the platform routinely introduces new formats for Ads in addition to constantly
Snapchat Unveils New Dynamic Ads


In October of 2019, Snapchat unveiled its newest ad offering, which they termed ‘dynamic ads’, and which was similar in nature to those same kind of ads already being provided
How to Use TikTok in Small Business Marketing


As any good marketing expert can tell you, one of the best ways of getting a leg up on the competition is to make use of a proactive approach in all your
Digital Marketing Trends for 2020


If you were to characterize all the biggest marketing trends for 2020, you could probably include them all under the category of ‘More’. This means more web video, more outstanding content, more
Building Trust in Your Marketing


If you have ever stopped to think about just what it is that is most effective at building trust with your followers, you may possibly have come to the same
Reducing Facebook Ad Costs with Manual Bidding


Some marketing gurus have purposely avoided using Facebook for advertising, because they would like to have more control over their campaign costs. There is a way of managing your campaign costs