As great as Instagram is for social media marketing, it can be tough to find exactly what you want on it sometimes. You can social share to Instagram from other social media platforms and mention your profile whenever you write a new blog post, but that doesn’t always translate into traffic. Simply telling people what your Instagram name doesn’t always help either, especially if your name is difficult to spell or too similar to another Instagram handle. You will want to make it as easy as possible for people to find you and your brand on Instagram even if they aren’t active on the social media platforms of your choice, and the best way to do that is with your own customizable Instagram nametag.
What Are Instagram Nametags?
Instagram nametags are similar in function to Facebook Messenger codes or Snapchat’s snapcodes in that they will instantly bring a user directly to your Instagram profile. There is no need to type in a username or enter any other information in Instagram’s search bar. All anybody needs to do if they want to follow you is scan your nametag, and you can grow your Instagram audience by sharing your nametag anywhere you can. You could even argue that you’re putting less pressure on others by sharing your nametag than telling them to search for your Instagram username. Displaying a nametag isn’t exactly subtle, but the decision to follow you is placed in the hands of those who see it.
How It Works
There are a couple of different ways to scan an Instagram nametag. The first is to tap the menu on the top-right corner on an Instagram profile page, select the “Nametag” tab, and select “Scan an Nametag” on the menu when it shows up. The second way to scan a nametag is to tap and hold the screen on your Instagram Stories camera. No matter how you choose to scan a nametag, you will be given the option to visit the account’s profile. You will be asked if you want to follow the account if you aren’t following it already.
The only problem with Instagram nametags is that it’s difficult to actually scan them on a smartphone. The easiest way to scan a nametag is to use the Instagram Stories camera, which isn’t accessible if you’re already using your smartphone’s built-in camera. To get around this, you can take a screenshot of a nametag when you come across it, which will allow you to access it from your Stories camera. All you need to do is go to the screenshot in your gallery, and your camera will automatically scan the nametag.
So now that we’ve gone over how you can scan other nametags, let’s talk about how you can find and customize your own Instagram nametag. If you have an Instagram account, you have an Instagram nametag. To find it, all you need to do is go to your Instagram profile settings tab and select “Nametag” in the drop-down menu. From there, you can choose the background that you want for your nametag. You can choose a color, an emoji, or a selfie for your background. There are several customization options for your nametag background, and it’s up to you to decide how you want it to look. Of course, it’s in your best interest to be creative and flashy since you want your nametag to stand out when people see it. For best results, try to choose a background that matches the colors associated with your brand.
Sharing Your Nametag
Once you’re satisfied with the look of your nametag, it’s time to start sharing it. As with snapcodes and Facebook Messenger codes, you should be displaying your Instagram nametag wherever you can. If your products are being sold in stores or you happen to own your own brick-and-mortar location, you can display your nametag on price tags, flyers, or ads for your store. Basically, your nametag should be displayed wherever shoppers could see it.
If you attend business conferences and you are expected to give out business cards and other promotional material, include your nametag on them for some business-to-business marketing opportunities. You can even include your nametag as a static image on the bottom corner of a video board if you have to give a presentation.
Of course, you can and should share your nametag on other social media platforms. The easiest way to do this is to put out a tweet that includes your Instagram nametag, but you can do this on Facebook as well. Once again, it’s all about getting as many people to see and scan your nametag as possible, so there really aren’t any bad ways to go about this.
Getting Users to Scan Your Nametag
Even though most of your work will be to make your nametag visible, you should also try to get people to scan it. You can educate users to scan nametags, provide incentives for following your account such as free giveaways or chances to win Instagram contests, and encouraging others to share your nametag.
As with any other social media marketing campaign, you will need to keep experimenting to find out what works best for your brand. Some advertising platforms will work better than others, so even though you want as many people as possible to see your nametag, you should be focusing on getting it seen by your target audience. For example, if you sell makeup, you probably won’t have much success if you display your nametag at bookstores or someplace that specializes in sporting goods. Keep a close eye on your analytics, and don’t be afraid to make changes to your campaign if things aren’t working like they should.
No matter how you choose to display your Instagram nametag, there is no denying how useful it can be in promoting your brand. Have fun creating an attractive nametag, share it wherever you think it’s appropriate to do so, and good luck growing your Instagram audience.