For those of you who are unfamiliar with the process of guest posting, there’s a whole lot more involved than just uploading your special content on some specific website, and then including a link which points to your own website. Before you post your content to any website, you’ll want to make sure that it’s a high-quality website which has relevance to your particular niche or your field of expertise.
You’ll also want to be sure that the backlinks are very good, because you certainly won’t want to have spammy backlinks which are pointing directly to your website, since that would make you look bad. This is not to say that guest posting can be very time-consuming and involves a lot of research. If you develop a good strategy for your guest posting opportunities, you’ll be able to not only identify worthwhile opportunities, but you’ll also be able to avoid all the unpleasantness that comes from poor-quality websites and poor-quality backlinks. Here are a number of tips which you can take advantage of, so that you can develop some really good guest posting opportunities in a relatively short time frame.
One of the best sources you can use to find worthwhile guest posting opportunities is SerpTrust. It has a very extensive database of guest posting opportunities, and it will allow you to find some that appeal to you very quickly. In addition to this, you can expect to get high-quality backlinks that will escalate your rankings on the all important search engine results pages (SERPs).
The service provided by this website also includes the insertion of links, which means you can include a link on a post which already exists, and that will allow you to get a good ranking fairly quickly. When you’re looking for a fast way to complement your marketing initiatives, this is a great way to handle it all at once. Because you will have a third party who is managing your guest posting efforts, you’ll be able to concentrate on other initiatives that will help to grow your business.
After you’ve identified sites which accept guest posting, you’ll be confronted with the problem of having your post published on that site. There are a number of ways you can go about this, without investing a huge amount of time and effort. One area you will have to invest some time in is in finding out whether or not a specific website is appropriate for your type of posts, regardless of whether or not they will accept guest posting.
Because you’re going to want people to read your article and then click over to your own website, you’ll need to choose websites carefully for posting, so that you can get the right target audience interested in your content. First of all, you’ll need to produce some really interesting content, and make sure that it has relevance to your target audience.
Don’t bother wasting your time in submitting content to those websites which don’t receive a high volume of traffic, because chances are your content will never even be seen on such sites. Even if you receive a temporary spike in traffic back to your site, most likely you will not experience the kind of consistent traffic that you’re looking for. This is another area where SerpTrust excels, because they will curate your content for you and will keep your specific target audience in the forefront.
Be sure to follow instructions
When you have identified websites which you want to post to, and which you expect to receive significant traffic from, you need to be sure and follow the instructions provided by those websites so that your content doesn’t get rejected. Failure to follow instructions is probably the number one reason that guest posts are rejected by websites, so it’s worth your while to carefully read through submission guidelines and incorporate them into your process.
Since the whole point of guest posting is to offer high-quality relevant content to users and to get a backlink to your website, you’ll need to research the kind of content that any given website is looking for. Probably the fastest way to accomplish this is to browse through the FAQ pages of a website or to read the About Us page which describes their perspective and their mission.
Include minimal links
Even though you are guest posting in order to get your website noticed and to increase your visibility, you should not inundate your content with links back to your blog or your site. The best approach is probably to include a single link from your website along with two internal links from the site which is hosting your post, and where it will appear on the Internet. You might also want to include a link or two from recognized authoritative sites which will help increase your credibility, and will place you in good company with those other sites.
Focus on the reader
Your content is much likelier to be accepted by a host website if it focuses strongly on the readers of that website. This means you should make your content as relevant to the readership as possible, and that you should include some useful information that will help them in their daily lives. You may want to provide content on a completely unique topic that will instantly get the attention of the host website’s readers. Whatever content you develop however, make sure that you express your thoughts in a very clear and organized way, so that it won’t turn users off, and get your post ignored.
Avoid the inclusion of excessive fluff in your content, because it will just get in the way of the reader’s understanding of your point. By making your posted content as clear as possible, you will be increasing the likelihood that readers will want to click on the backlinks to your own website, so as to read more of your posts. Guest posting remains one of the most popular ways to establish links to your website, but it’s only effective if you go about it properly, and if you keep the tips above in mind, you should be able to accomplish that.