The world of social media sphere is rapidly evolving and only the smart brands are able to keep up. You can join the league of smart business owners who spend less on social media management by following these tips:
1. Have Goals
“We just need someone to manage our social media”; this is the approach many small businesses take when it comes to social media management. This approach will not only increase your social media management cost, it will also water down the effects on your social media activities.
Don’t just delve into social media management because your competitors are doing it. You have to take out time to clearly define what you want to achieve with social media management. Do you want to give your audience consistent content? Do you want to focus on growing your followers? Do you want your audience to take action on your website?
Whatever the case, you have to state clearly what you want to achieve using social media management. Having goals will help you identify the areas you need to work on. It will also help you know the impact of your social media management activities so far.
The fact is that at the end of the day, there is usually one social media platform where your brand is at its peak. It’s not bad to want to be at the top on every social media platform but the truth is that different social media platforms work best for different niches. So my advice is to find the social media platform where your brand performs best and focus your social media management activities there.
When I say focus, I don’t mean ignoring other social media platforms rather channel more of your resources to the platform that promises the most returns for your business. For instance, someone looking for how to save cost on social media management for real estate agents, can focus on Facebook while still engaging their audience on other social media platforms.
3. Test Always
One of the best ways to save yourself a ton of money on social media management is by testing always. Management is all about optimally controlling various ideas and activities for the best returns. The best way to achieve this is to test ideas before pouring your resources into them. One thing I’ve learnt on social media is that a good idea might not be a good idea after all.
Testing your ideas on social media, using an organic audience, will help you identify what will work. This way, you can stay clear of ideas that are just disasters waiting to happen. So if for instance, you’re planning to run an ad for your real estate business, test it on your audience by posting it organically and reviewing their reaction to your ads. That way, you can tweak the ad before it turns into full blown crisis like the Pepsi Kendall Jenner ad.
4. Use Great Social Media Management Tools
There are an almost confusing variety of great social media management tools you can use to drastically reduce your social media management cost. From social media management tools that let you curate content effortlessly, to tools that let you manage multiple social media platforms on one dashboard. These tools have made social media management a whole lot easier and cheaper.
However, like I said, there are tons of social media tools out there so you have to be careful that you don’t spend your money buying tools that wouldn’t do you any good. Before you pay for any social media management tool, be sure to check if there are free versions available. You should also check the reviews on each social media management tool to determine if it’s the right tool for you. Pay only for tools you need.
5. Monitor Always
I can never say this enough: there is no social media for business without monitoring. Brands that fail to monitor their social media activities end up spending more on social media management. These brands ignore their social media platforms until there is a crisis and then they have to spend thousands of dollars getting out of it.
Asides the possibility of a crisis, monitoring your social media activities will also help you identify loop holes in your social media activities. This will help you re-strategize if need be and avoid wasting money on activities that don’t work.
6. Stop The Madness
Madness has been defined as doing the same thing over and over again and expecting different results. This is one mistake that cost business owners tons of money on social media. They keep pouring in their resources into the same activities and content that don’t work with nothing to show for their efforts.
Social media changes very quickly and if you’re going to save cost, you have to change with it. When you launch an idea and it isn’t working, giving it some days to find out exactly what’s wrong. However, if after you tried your best to get it to fly and nothing is happening, take it out the ad go back to the drawing board.
7. Ditch Your Social Media Manager
The answer to saving money on your social media management might just be ditching your current social media manager. I’m not even going to say too much on this. If your social media manager keeps making excuses on why you campaigns aren’t working or why your business isn’t engaging on social media, save yourself some money by ditching them immediately.
Ditching them doesn’t mean you should go the DIY route of social media management. It means find an expert social media management company that will give you great value for your money. Where best to look than on 99DollarSocial? At 99DollarSocial, you get great social media management at just $99 per month; now that’s how to decrease social media management cost and still be on top!